Three large posters on a city wall showing a close-up of an elderly woman with white hair wearing a colorful scarf and smiling, promoting 'Golden Eras THE JOY OF AGEING In New South Wales' by the Council on the Ageing New South Wales, with a blurred person walking in front.

Person holding open a booklet titled '7. Resources for joy in NSW' featuring a photo of a laughing older man and woman, with text about University of the Third Age, NSW Seniors Festival Grants, and Aged Care Volunteer Visitors Scheme.

Council on the Ageing NSW

Clear, accessible design across brand and communications.

Council on the Ageing NSW (COTA NSW) advocates for older people across New South Wales. Our work together spans brand identity, reports, campaigns, events and digital education — with a focus on making information clear, engaging and accessible for older audiences.

Client
Council on the
Ageing NSW

Year
2026

Services
Brand identity · Editorial design ·
Digital communications · Event collateral · Educational videos

Scope
Creative &
Design Lead

At a glance

The challenge

COTA NSW communicates with a broad audience across many different formats — from reports and campaigns to events and digital resources. The challenge was to create communications that felt consistent and engaging while keeping information clear, accessible and easy to navigate, particularly for older audiences.

What we did

We refined the COTA NSW logo to improve its visibility, balance and simplicity, creating a stronger foundation for the wider visual identity. We designed the annual report to balance detailed information with readability and visual engagement, then extended the visual language across social media, e-invites and conference collateral, including a large-scale media wall. We also created an educational video for the Active and Healthy website, breaking the experience into clear, easy-to-follow steps for older people with different levels of digital confidence.

The outcome

The result is a clearer and more consistent visual presence across print, digital and physical spaces.
From detailed reports to short educational content, each piece was designed around the same principle: making information easier to see, understand and use.

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