Two side-by-side photos: left shows a hand holding a phone displaying a booking details page for equipment rental with options for collection or delivery, branch selection, additional instructions, and two hammer drills added; right shows a hand holding a phone with a calendar set to March 2022, date range from 10 to 14 selected, hire start time set to 9:00 AM and end time to 1:00 PM, with a finger pressing the red Save button.

Kennards Hire

A simpler way to find and hire equipment online.

Kennards Hire needed a responsive digital experience that worked for both trade and everyday customers — from finding the right equipment to checking availability and completing a hire.

Client
Kennards
Hire

Year
2022–
2023

Services
UX research · UI design ·
Design system

Scope
Lead Product
Designer

At a glance

The challenge

Hiring equipment isn't quite like regular online shopping. Price and availability can change depending on location, hire period and delivery method. Customers needed a clearer way to understand their options and find equipment available near them.

What we did

We redesigned the hire journey around the information customers needed most. Location, availability and pricing were brought forward in the experience, with clearer product information and simpler paths from browsing through to booking.
The responsive experience and supporting design system were designed to work consistently across desktop and mobile.

The outcome

The new experience gave customers a clearer and faster path to hiring equipment. Following the redesign:
- 60% decrease in bounce rate
- 45% increase in average session duration
- 80% increase in click-through to help and how-to content
The result was fewer drop-offs and greater confidence throughout the hire journey.

Next project: Medtasker →